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But perhaps in 2011 walking around with a phone at the end of your outstretched arm wasn’t the norm and few other airports followed suit.
A lack of consistent GSM or wifi signals might also explain why AR has been slow to catch on.
Now airports are getting in on the act, and it’s all part of a paradigm shift towards self-service and interactions with technologies that offer “personal” information to help us on our way through the terminal.
It’s a shift confirmed in the findings of the Passenger IT Trends Survey released by Sita, the provider of much of the digital infrastructure that underpins airport and airline communications and operations worldwide.
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“We’re opening the door for a wide range of tech savvy airport providers, including our airlines and retailers, to launch new real-time services that can help passengers find their way around the airport, avoid missing flights or receive timely offers that might save them money,” said Abhi Chacko, Gatwick Airport’s head of IT, commercial and innovation.Biometrics is just one of a handful of newish technologies that have matured to the point that they’re ripe for deployment, signifying a new era in airport experience.With 98 per cent of passengers now flying with digital mobile devices, there’s never been a better time for airports to “get personal”.AR – the technology where you look at the real world through your smartphone or special glasses, and data, such as wayfinding information, is superimposed onto what you can see – has been around in the airport space since 2011.Copenhagen Airport launched the first airport app to use AR to enable passengers to find their way around the terminal and obtain information on restaurants and other facilities.